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The Coca-Cola Company
SodaStream

The Coca-Cola Company should buy SodaStream

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Evan Hochstein Evan Hochstein
SodaStream the obvious next step for Coke
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I own shares in both companies.

Given that coke is already a large manufacturer of flavors and is already a leader in the industry in selling to bars and fast food companies tap based soda, converting to the consumer and the environmentally conscious consumer should be an easy one.

SodaStream already created the device and the idea, Coke could easily swallow this tiny company and have coke only! at every home whether you make it yourself using the SodaStream machine or buy a can once in a while.  The profits I believe are in the flavors, so this should be an obvious merger.

Author's relationship to SodaStream:

Investor.

Author's relationship to The Coca-Cola Company:

Investor.
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Responses anonymous writer
Massive disruption, whole new business model
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This deal is brilliant.
Coffee brands such as Starbucks have grown their home-coffee enormously. People who enjoy Starbucks coffee at Starbucks, can now brew it at home. Same for many other coffee brands, and similar products. At the moment, the only way to enjoy Coke at home is to buy it in the supermarket and hold it. This has considerable costs in terms of the pain of dragging it from the supermarket, and storing it at home. And, all Coke drinkers know that the amount is never quite right - a can leaves you wanting more, a bottle leaves you feeling ill.
Coke can create and promptly own the 'home-brew' segment. Imagine if you could always, any time, produce 'fresh' coke! No 'darn, no cans in the fridge' excuses. No embarrassing 'Sorry, here's a Coke but it's not cold' or 'sorry, that bottle is from yesterday' moments...

Pepsi and Coke should race to this deal; first one to do it, should open the product to the other and own distribution of the home-brew segment.

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Responses anonymous writer
Read this; KO is being slow, too slow. This deal is a no-brainer
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http://www.insidermonkey.com/blog/sodastream-international-ltd-soda-the-coca-cola-company-ko-this-company-beat-estimates-and-raised-guidance-yet-again-218314/

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Author's relationship to The Coca-Cola Company:

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SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world. For more information on SodaStream, please visit the Company’s website: www.sodastream.com.

The Coca-Cola Company

The Coca-Cola Company is a beverage company. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite. The Company’s segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate. On December 30, 2011, the Company acquired Great Plains Coca-Cola Bottling Company (Great Plains) in the United States. During the year ended December 31, 2011, the Company acquired the remaining interest in Great Plains and Honest Tea, Inc. (Honest Tea). In December 2011, the Company acquired an additional minority interest in Coca-Cola Central Japan Company (Central Japan).




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