Since Salesforce.com and Oracle entered the fray for Social media wars, SAP has been very quiet. Maybe it is time for looking at getting some social media umpf!?
SAP should buy Falcon Social
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The agency social marketing management suite.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably.