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Cake Health

Intuit should buy Cake Health

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Intuit needs to add this to offering

Cake Health is for healthcare spending. Cake's founder and CEO Rebecca Woodcock actually contributes to Mint's personal finance blog on healthcare issues. Cake is a tiny company, less than two years old and launched at TechDisrupt in 2011. There seems to be one angel investor. In other words, Intuit can pick this up for cheap.
Healthcare spending is a significant portion of spending generally, and, from experience, is very hard to manage effectively.
Intuit can integrate this with pretty seamlessly, and should perhaps continue offering it as a standalone free app to draw users to and other Intuit products. Particularly for an aging population healthcare spending is becoming ever more central to proper personal finance planning and management and the user base for this app is growing.
This improves, attracts a big group of potential new users - those, like older folk - for whom healthcare spending is a big part of their finances, and is easily absorbed by the Mint team with significant cost synergies.

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Cake Health

Cake Health is an online system that helps users understand and manage their health care. Cake Health provides a central place to track all your healthcare plans online. It updates your plan status so you know what's covered, automatically categorizes your claims, tracks your out-of-pocket expenses and alerts you to possible overcharges.


Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. The company's financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions. Founded in 1983, Intuit had annual revenue of $3.2 billion in its fiscal year 2009. The company has approximately 7,800 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at

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